Home Sports WNBA franchises leaning into AI-backed platform as fan demand and engagement will increase amid league growth

WNBA franchises leaning into AI-backed platform as fan demand and engagement will increase amid league growth

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WNBA franchises leaning into AI-backed platform as fan demand and engagement will increase amid league growth

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Recreation 1 of the 2023 WNBA Finals between the New York Liberty and the Las Vegas Aces drew record-breaking viewership, with a mean viewers of 729,000, in line with ESPN. 

The robust numbers come on the heels of an everyday season that noticed a pointy enhance in fan engagement. 

Final week, the league added a brand new franchise for the primary time in additional than a decade. WNBA Commissioner Cathy Engelbert introduced the Golden State Warriors have been awarded an growth workforce. The franchise’s inaugural season is scheduled to start in 2025.

Because the WNBA grows, extra of its franchises are utilizing synthetic intelligence to energy fan experiences and meet their rising calls for. The Las Vegas Aces tapped ON, formally GameON Expertise, to assist with AI chat by way of the corporate’s enterprise-grade platform.

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The WNBA logo on a basketball

An WNBA basketball throughout warmups between the Seattle Storm and the Connecticut Solar at Local weather Pledge Area June 20, 2023, in Seattle. (Steph Chambers/Getty Photographs)

“It has been a breakthrough season for our platform and the WNBA,” ON CEO and co-founder Alex Beckman informed Fox Information Digital. “We work with the Aces, and we’re actually excited to be partnering with them and powering their communication with their followers all through this playoff run.”

WHAT IS CHATGPT?

Beckman added knowledge has proven some promising outcomes this season.

“We have seen some superb stats. The WNBA groups we work with have completed an incredible job getting (AI) chat on the market. We have seen 30% engagement click-through charges on content material. So, one out of three items of content material which are being despatched to followers by way of chat are being open and being engaged with.

“We’re seeing 70% of followers interact with ticketing. So a click-through price of 70% on ticketing-based alternatives despatched to followers by way of chat. Usually, you’d see that flipped. Content material can be having the next engagement price than enterprise alternatives. We see an enormous match between the WNBA followers and the groups. The followers which are chatting wish to be there, and so they’re discovering chat to be a superb option to wind up placing themselves within the stadium.”

WNBA tip off

The WNBA brand on a basketball through the opening tipoff between the Seattle Storm and the Connecticut Solar at Local weather Pledge Area June 20, 2023, in Seattle. (Steph Chambers/Getty Photographs)

5 NBA groups personal an WNBA workforce — the Indiana Pacers (Indiana Fever), Minnesota Timberwolves (Minnesota Lynx), Washington Wizards (Washington Mystics), Brooklyn Nets (New York Liberty) and Brooklyn Nets (New York Liberty). The brand new Bay Space workforce would be the sixth franchise to affix that group.

“We’re thrilled about increasing to the Bay Space and bringing the WNBA to a area with passionate basketball followers and a robust historical past of supporting girls’s basketball,” Commissioner Engelbert mentioned in an announcement.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

Engelbert credited Warriors co-owners Joe Lacob and Peter Guber for constructing a profitable NBA franchise and mentioned the brand new franchise is a robust instance of how the league can proceed to develop. Lacob and Guber will personal and function the brand new WNBA franchise.

“Joe Lacob, Peter Guber and their management workforce know methods to construct and function a world-class group, as witnessed by the immense success the Warriors’ franchise has loved from each a enterprise and basketball perspective over the past decade,” Engelbert mentioned. “Their curiosity in becoming a member of the WNBA household is yet one more signal of the league’s progress potential.”

WNBA logo on the basketball court

The WNBA celebrates its twenty fifth 12 months as a league with a brand on the courtroom June 24, 2021, at Barclays Middle in New York, N.Y. (Ned Dishman/NBAE by way of Getty Photographs)

Recreation 1 of the WNBA Finals additionally attracted NBA gamers and A-list celebrities. 4-time NBA champion LeBron James sat courtside, and NFL legend Tom Brady was additionally noticed within the area. Singer Kehlani additionally took within the extremely anticipated matchup. 

“We have seen the expansion all through the season. It is enjoyable to have a workforce within the finals as a result of we will now observe common season over playoffs, which we’ll be wanting carefully without delay the season ends,” Beckman famous.

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The brand new workforce will play its house video games on the Chase Middle in San Francisco however shall be headquartered at Golden State’s former observe constructing in Oakland. The identify for the brand new franchise remains to be being finalized.

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