Home Feature News The Lady Scouts are discontinuing a cult-favorite cookie | CNN Enterprise

The Lady Scouts are discontinuing a cult-favorite cookie | CNN Enterprise

The Lady Scouts are discontinuing a cult-favorite cookie | CNN Enterprise


New York

The Lady Scouts are discontinuing a preferred cookie only a 12 months after its debut sparked a frenzy.

Raspberry Rally received’t be bought this upcoming cookie-sales season, which runs January to April 2024, Lady Scouts of the USA has introduced. The Rallies was launched final 12 months as a “sister” cookie to the long-lasting Skinny Mints, a crisp mint-flavored cookie encased in chocolate, however within the Raspberry Rally, the cookie was changed with a shiny pink berry-flavored one. It was dipped in the identical chocolate coating as its sibling.

The Rallies have been the Lady Scouts’ first-ever cookie to be solely bought on-line, a technique aimed toward “enhancing women’ e-commerce gross sales and entrepreneurial abilities,” the group introduced final 12 months.

However demand created an on-line procuring spree with some chapters reporting they bought out of the $5 containers in lower than a day. Resellers supplied the Rallies on eBay for as a lot as $30 per field. The group didn’t disclose what number of containers they produced.

“Whereas Raspberry Rally was extraordinarily in style final 12 months, we’re taking a pause this season to prioritize supplying our basic varieties,” the Lady Scouts of the USA stated in a press release to CNN.

This 12 months, not even Lady Scout cookies are immune from inflation: Some chapters have introduced that they’ll promote for $6 per field this upcoming coming cookie season -— a rise of a $1 on some varieties from final 12 months.

Some cookies, like S’mores and Toffee-Tastic, have been already priced at $6. However now the upper worth will apply to different cookies that the troops promote, together with the extra basic varieties. Troops throughout the nation introduced worth enhance from $4 to $5 a field in 2014 and 2015.

A proof despatched from the Lady Scouts Coronary heart of the Hudson to troop mother and father stated the worth hike was to “fight rising manufacturing and materials prices.”

Shoppers have been tightening their wallets in terms of discretionary objects, and a few could balk on the larger costs.

However Lady Scouts discovered final 12 months that there’s a marketplace for higher-priced cookies, due to the Raspberry Rally debacle. The Rallies modified palms a number of instances larger than their listed worth, to the doubtless frustration of the Lady Scouts management.



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