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NFL Rookie of the 12 months candidate Bijan Robinson on C4 Power drink, his religion and namesake mustard


The rookie season of Atlanta Falcons operating again Bijan Robinson, the No. 8 total draft choice, has gotten off to a stellar begin. 

The previous Texas Longhorns All-American completed final week’s recreation in opposition to the Inexperienced Bay Packers with 172 complete yards. Nearly all of these yards, 124, got here by way of the run, however Robinson additionally picked up 48 yards by means of the air. 

In Week 1, Robinson had a highlight-reel run, making a number of Carolina Panthers defenders miss tackles earlier than scoring his first NFL landing. 

Robinson just lately teamed up with C4 Power for its fall “Power That Hits” marketing campaign. 


Prime prospect Bijan Robinson is launched throughout the first spherical of the 2023 NFL Draft at Union Station April 27, 2023, in Kansas Metropolis, Mo. (David Eulitt/Getty Pictures)

“For me, I simply really feel prefer it actually simply offers my physique a rush … it lets my physique really feel the vitality. You should use it earlier than exercises … follow. It simply helps me keep extraordinarily explosive,” Robinson instructed Fox Information Digital of C4 Power.

C4’s system is sugar-free and doesn’t comprise synthetic colours or dyes. Robinson mentioned the elements assist exhibit how critically the corporate takes prioritizing athletes’ well being

“Being a professional athlete and having zero sugar within the drinks it offers you much more confidence to drink it and to eat it in your physique since you do not gotta fear any of that restricted elements or something like as a result of its all the time on the wholesome aspect, and also you’re making an attempt to carry out at your highest.”


Robinson has been vocal about his religion and routinely makes use of his platform to share messages of kindness and inspiration. His account on X, previously Twitter, says, “God is the one means.” He mentioned his religion has been an enormous half in permitting him to develop into the individual and soccer participant he’s right now. 

“My religion is my largest factor in the case of all the things.” Robinson instructed Fox Information Digital. “My perception in God, my belief in God, and I feel it is necessary … simply the platform God has given to actually put for the world to see. Simply because, clearly, we’d not have been in with out the Lord and what he is executed in my life and all of our lives. And I feel it is good to speak to individuals and hook up with individuals on a special stage of religion.

Bijan Robinson runs during a Falcons game

Brian Burns (0) of the Carolina Panthers tackles Bijan Robinson (7) of the Atlanta Falcons throughout the first quarter at Mercedes-Benz Stadium Sept. 10, 2023, in Atlanta. (Kevin C. Cox/Getty Pictures)

“I put these items out on Sundays … It is like a Godly message of positivity as a result of I really feel prefer it’s necessary that individuals get that. As a result of lots of people cannot go to church. If you cannot hear a pastor on Sunday or if you cannot actually join with the phrase otherwise, you say that, and it offers you one thing to just about smile about.”

Robinson rushed for 56 yards and had 27 yards receiving and a landing in his NFL debut, a 24-10 victory over the Falcons’ NFC South rival, the Carolina Panthers. 

He delivered a greater efficiency in opposition to the Packers. The Falcons moved to 2-0 on the season after the one-point win over Inexperienced Bay. Atlanta’s first two video games on the season have been at residence at Mercedes-Benz Stadium. In Week 3, the Falcons head out on the highway for the primary time in 2023.

Robinson mentioned taking part in at Texas helped him get used to taking part in in hostile highway environments. He mentioned his preparation all through the week will keep the identical as he will get prepared for his first NFL highway recreation.

“My preparation, it isn’t gonna change. It is similar to school. … In school, each away surroundings I performed in was a hostile surroundings. I by no means had a recreation the place it was like residence after we have been away. I will put together the identical means. We perceive that it may be noisy, however that is what comes with the sport. You propose round that and make it possible for we’ll be prepared for that environment.”

Bijan Robinson runs

Bijan Robinson (5) of the Texas Longhorns breaks a deal with by Devin Lemear (20) of the Baylor Bears within the fourth quarter at Darrell Okay Royal-Texas Memorial Stadium Nov. 25, 2022, in Austin, Texas. (Tim Warner/Getty Pictures)

In August 2022, Robinson launched his personal gourmand Dijon mustard, Bijan Mustardson. He mentioned the concept happened throughout a C4 Power occasion.

“They got here to us (Bijan and his advertising staff) with an concept. … I feel it was at a C4 occasion at TopGolf. They confirmed us so many various concepts and what we are able to do with it. At first, we have been like, ‘That is really insane’ … like if we get this going then we are able to really make one thing occur with this. And 6 months from that date, it was one of many largest condiments within the nation. 

“It being greater than only a condiment and extra of like a trendsetting factor and one thing that simply makes individuals completely satisfied. I feel that is simply actually cool.”

Bijan Mustardson is on the market on-line and in grocery shops in Texas. Robinson and his staff are engaged on getting the mustard on cabinets in Publix shops on the East Coast.


The Falcons look to stay undefeated after they tackle the Detroit Lions in Week 3. The Lions want to bounce again from Sunday’s loss to the Seattle Seahawks.

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