Home Feature News Birkenstock is now an $8 billion firm | CNN Enterprise

Birkenstock is now an $8 billion firm | CNN Enterprise

Birkenstock is now an $8 billion firm | CNN Enterprise


Editor’s Observe: A model of this story appeared in CNN Enterprise’ Nightcap publication. To get it in your inbox, join free, right here.


It’s official: Birkenstock shall be making its debut on the New York Inventory Trade tomorrow below the ticker image BIRK.

The beloved cork-soled shoemaker priced its preliminary public providing tonight at $46 a share, making Birkenstock an $8.6 billion firm. That’s in line with a number of reviews Tuesday night citing folks conversant in the matter.

The backstory

As Nightcap lately wrote about, Birkenstocks are having one thing alongside the traces of a Crocs second. Each shoe manufacturers skilled a surge of recognition however misplaced their luster and had been demoted to fads. Then many years after their peaks, they made miraculous comebacks.

Now even supermodels put on them.

OK however is Birkenstock actually price $8.6 billion?!

Identical to magnificence is within the eye of the beholder, how a lot publicly traded corporations are price is finally a operate of how a lot merchants suppose they’re price.

And sure, it’s fairly wacky when merchants rushed to purchase a inventory like Mattress Bathtub and Past when it was hanging by a thread.

However that’s a narrative for one more time… (Spoiler alert: It didn’t final very lengthy.)

For proper now, Birkenstock is actually saying it thinks it’s an $8.6 billion firm.

However after Birkenstock makes its debut tomorrow common folks such as you and me can get in on the motion. When folks suppose the worth it’s buying and selling at is low relative to what they suppose the corporate is price, they have an inclination to hit the purchase button of their brokerage accounts. Or in the event that they suppose it’s too excessive relative to what they suppose it’s price, they quick it.

As plenty of merchants make these judgment calls in real-time tomorrow, you possibly can count on to see numerous volatility within the inventory’s value all through the day.

However only for funsies…Right here’s how Birkenstock stacks as much as different publicly traded shoemakers:

  • Nike: $149 billion
  • Deckers Outside (the dad or mum firm of Ugg, Hoka, Teva and extra): $13.29 billion
  • Sketchers: $7.53 billion
  • Crocs: $5.36 billion
  • Steve Madden: $2.44 billion



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