The account is being run by marketing campaign employees, who will likely be posting content material frequently because the marketing campaign does on different social media akin to Instagram, Fb, X and Threads, marketing campaign advisers stated.
“The marketing campaign will proceed assembly voters the place they’re, innovating to create content material that can resonate with vital audiences and the core constituencies that make up the president’s various and broad coalition of voters,” advisers stated, explaining the transfer.
They added that no resolution has been made on whether or not any of the marketing campaign’s “principals” would be part of TikTok sooner or later.
Addressing considerations over the safety dangers related to the platform, Biden marketing campaign advisers additionally stated they “are taking superior security precautions round our units and incorporating a classy safety protocol to make sure safety.”
Final 12 months, sources instructed NBC Information that the president’s 2024 marketing campaign would not be part of TikTok after the Biden administration known as it a nationwide safety risk. They stated that they might as an alternative depend on influencers and surrogates to take care of a presence selling Biden on the platform.
In late 2022, Biden signed laws that included a restricted ban that prohibits federal workers from utilizing the app on authorities units.
The marketing campaign posted its first video throughout Sunday’s Tremendous Bowl, which confirmed Biden being requested to play a this-or-that-type recreation. The president was requested for instance which group he was rooting for, however he stated he’s a Philadelphia Eagles fan.
Requested to select between Jason Kelce and Travis Kelce, he selected “Mama Kelce” and stated he is heard that she’s recognized to make scrumptious chocolate chip cookies.
On the finish, he was requested to decide on between himself and former President Donald Trump.
“Are you kidding?” he stated. “Biden.”