Home Tech News Apple’s iPhone 15 occasion kicks off on Tuesday. Here is what to...

Apple’s iPhone 15 occasion kicks off on Tuesday. Here is what to anticipate


Apple CEO Tim Prepare dinner holds the brand new iPhone 14 at an Apple occasion at their headquarters in Cupertino, California, September 7, 2022.

Carlos Barria | Reuters

Apple is holding its most essential launch occasion of the yr on Tuesday at its headquarters in Cupertino, California, the place it is anticipated to unveil new {hardware}, together with the iPhone 15.

Apple will current a pre-recorded video that includes firm executives to launch the brand new merchandise, which will probably be streamed on YouTube and Apple’s web site. Final yr’s launch occasion lasted about an hour an a half. Apple has used pre-recorded movies for its launch occasions since 2020.

Apple’s launches are essential for the corporate and construct hype for the merchandise and set the stage for a advertising blitz heading into the December quarter, which is Apple’s largest of the yr by gross sales. 31 million individuals have watched Apple’s YouTube video from final yr’s launch, exhibiting that Apple clients nonetheless wish to get info immediately from the corporate.

This yr, Apple is hoping that its new iPhones can bust a gross sales hunch, fend off renewed competitors from Huawei, and persuade homeowners of Android telephones to modify.

Apple additionally introduced its new VR headset, the Imaginative and prescient Professional, in June forward of a launch subsequent yr. Apple may present an replace on its efforts to draw builders, however extra particulars about that product are probably coming subsequent yr.

Apple’s Macs and iPads are unlikely to see new reveals on Tuesday, on condition that Apple often prefers to present them their very own occasions. Final yr, Apple introduced new iPads by a press launch.

This yr’s launch invites have the tagline “wonderlust,” though Apple’s advertising taglines do not essentially preview what the corporate is saying. CNBC will probably be masking the launch dwell from Apple’s headquarters and with a dwell weblog on CNBC.com.

Final yr, Apple introduced new iPhones, Apple Watches, and up to date AirPods at its September occasion. Here is what to anticipate from this yr’s version:

iPhone 15: USB-C and titanium

Apple’s invite to its Sept. 12 occasion.


Apple is anticipated to launch 4 new iPhone fashions, persevering with the sample that is been in place since 2020. If Apple retains its naming sample, this yr’s fashions will share the iPhone 15 model.

Apple is prone to launch two sizes of middle-range iPhones, one with a 6.1-inch display and one with a 6.7-inch display, in addition to two sizes of higher-end “Professional” telephones with titanium casing and higher cameras, in response to stories from Bloomberg Information, TF Worldwide Securities {hardware} analyst Ming-Chi Kuo, and Wall Road analysts.

This yr, the largest change is anticipated to be a USB-C charging port, changing Apple’s proprietary Lightning port, which was launched in 2012 because the iPhone charger “for the following decade.”

A USB-C charging port on iPhones will match the identical charging port on Android telephones, newer laptops, iPads, wi-fi headphones, and different devices.

The change is being spurred by new European rules which require a standard charging port. Apple unlikely to say that the change was required by a brand new regulation, however it can in all probability body the change when it comes to its positives for customers, resembling comfort or sooner charging. It may additionally give the port a proprietary Apple advertising identify.

Apple will “comply” with European Union regulation that requires digital units to be outfitted with USB-C charging, mentioned Greg Joswiak, Apple’s senior vice chairman of worldwide advertising. That can imply Apple’s iPhones, which at present use its proprietary Lightning charging normal, might want to change to help USB-C.

Jakub Porzyck | Nurphoto | Getty Photos

Apple’s new Professional fashions may additionally get a titanium casing, changing the stainless-steel used previously few fashions. Titanium is lighter than metal, decreasing the full weight of the already mild telephones. Apple’s invitations to the occasion present an Apple brand in what appears like a titanium end.

Apple’s lower-end telephones, anticipated to be referred to as merely iPhone 15, may get an improve to what the corporate calls the “dynamic island,” or a cutout that holds the cellphone’s facial recognition cameras in the direction of the highest of the display. Final yr’s Professional fashions ditched Apple’s “notch” for the undulating window, which may present real-time updates, resembling how far-off an Uber is or what’s taking part in on the music app. The mute change, which has been current on iPhones for over a decade, may achieve new capabilities as a customizable “motion button.”

Apple can also be prone to deal with digicam and chip enhancements as causes to improve. The most important and most costly iPhone mannequin, the larger Professional, may get a brand new lens that may zoom in twice so far as the 3x zoom lens at present on the iPhone 14 Professional, in response to Bloomberg.

One query is whether or not Apple will increase costs this yr. Some analysts suppose so, pointing to rising prices for components like reminiscence or processors. Nonetheless, Apple didn’t increase U.S. iPhone costs final yr underneath comparable circumstances. It does tweak its costs around the globe usually after launches and in response to forex fluctuations.

Apple Watch and equipment

Apple Watch Extremely.

Sofia Pitt

Final yr, Apple launched the Apple Watch Sequence 8 and a brand new high-end titanium mannequin referred to as the Extremely in September.

Each are prone to get updates this yr, though Apple’s Watches do not sometimes get as many main modifications from year-to-year as its iPhones. Apple’s mainstream watches have had the identical measurement and form since 2018.

Apple is prone to improve the chip inside the brand new watches, in addition to replace its well being sensors, in response to analysts, however the firm could save greater modifications for the system’s tenth anniversary subsequent yr.

Apple additionally has a number of equipment that use Lightning connectors, resembling a few of its AirPod fashions, Beats headphones, miceand keyboards.

AirPods Professional will get a brand new function that does not new {hardware} referred to as Adaptive Audio. It makes use of machine studying and software program to intelligently flip down the amount and noise cancelling so customers can concentrate on their fast environment.

Apple will probably replace its equipment to work with USB-C, however the up to date equipment might not be mentioned on Tuesday, or may very well be launched later.

iOS 17

StandBy Mode in iOS 17

Todd Haselton | CNBC

Even customers who do not plan to select up a brand new iPhone or Watch will get new software program for his or her units. Apple previews its newest working programs for its units in June, then releases them for everybody in September alongside new iPhones.

Lots of Apple’s greatest new options do not require new {hardware} and will probably be obtainable to everybody with an iPhone launched since 2018.

Here is a few of what’s new in iOS 17:

  • The software program features a revamp of the caller ID display referred to as “contact posters” the place customers can select the pictures that present up after they name different iPhone customers.
  • Autocorrect has been improved utilizing a transformer-based language mannequin, the identical know-how underpinning purposes like ChatGPT.
  • A brand new Journal app that encourages customers to avoid wasting ideas and emotions every day and makes use of on-device machine studying to identify patterns with out sending the information to a server within the cloud.
  • A brand new standby dock mode that turns your cellphone right into a clock with widgets that may present alarms, appointments, or different updating info.
  • A enterprise card alternative referred to as NameDrop that permits two iPhone customers to change private info by tapping their telephones collectively.
  • Offline Apple maps, so customers can save large swaths of roads and land to navigate even with out mobile phone service.
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