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Amazon is bringing adverts to Prime Video, proclaims higher-priced ad-free choice

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Amazon is bringing adverts to Prime Video, proclaims higher-priced ad-free choice

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Amazon says it would begin exhibiting adverts on Prime Video in early 2024, and that it’s introducing a brand new, pricier ad-free choice.

In a put up on its website, Amazon mentioned it would start exhibiting adverts within the U.S., U.Okay., Germany and Canada early within the yr, and in France, Italy, Spain, Mexico and Australia later in 2024.

Amazon Prime Video with adverts will price $14.99 a month, and the ad-free choice will price $17.98 per 30 days within the U.S. It mentioned it would announce costs for the ad-free choice in different international locations in a while.

The corporate mentioned it goals “to have meaningfully fewer adverts than linear TV and different streaming TV suppliers,” and that it is introducing adverts in order that it may well proceed investing in content material and growing that funding.

The Seattle-based firm additionally mentioned Prime members will get an e-mail explaining how they will join the ad-free choice.

Amazon is following within the footsteps of its streaming video friends as these corporations grapple with continued losses and mounting money owed of their streaming divisions.

In August, Disney mentioned it could increase the value of Disney+ and Hulu with out commercials. Beginning Oct. 12, ad-free Disney+ will rise to $13.99 per 30 days from $10.99, and Hulu with out adverts to $17.99 per 30 days from $14.99.

Disney additionally introduced a $19.99 Disney+ and Hulu bundle.

NBCUniversal’s Peacock streaming service raised costs in August, as a month-to-month premium subscription went to $5.99 from $4.99 and the value of its ad-free tier went to $11.99 from $9.99.

Netflix’s customary plan with out commercials is $15.49 per 30 days, and the ad-free model of Warner Bros. Discovery’s Max is $15.99 per 30 days.

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