Home World 2 Russell Model sponsors droop work with him after sexual assault allegations

2 Russell Model sponsors droop work with him after sexual assault allegations

2 Russell Model sponsors droop work with him after sexual assault allegations


Two corporations that beforehand sponsored comic and actor Russell Model on YouTube have pulled away from the persona and stated they don’t plan to proceed working with him after 4 girls made sexual assault allegations in opposition to him. Model denied the allegations. Model and his representatives didn’t instantly reply to a request for remark about his sponsors. 

Model has spent the final a number of years increase his YouTube viewers and profession as an influencer and speaker, peddling some false conspiracy theories about matters just like the Covid-19 pandemic and the battle in Ukraine. He has over 6.6 million YouTube subscribers. However within the wake of an investigative report from The Occasions, The Sunday Occasions and Channel 4 that detailed quite a few sexual assault allegations in opposition to him, Model’s capacity to earn a living on the platforms the place he has the largest audiences has taken a success.   

In his movies, Model ceaselessly promotes corporations and merchandise that strike sponsorship offers with him. 

Of 10 corporations which have sponsored Model contacted by NBC Information, two, Sticker Mule and Vivobarefoot — a customized sticker maker and a “minimalist working shoe firm” — stated they have been suspending work with the persona. 

In a press release, Sticker Mule stated it was “suspending their relationship with Russell Model pending additional data.” Vivobarefoot stated it sponsored Model over the summer season, “earlier than any of the latest allegations have been raised,” and that any remaining exercise with Model “has been stopped.” The businesses didn’t elaborate past these statements. 

Different corporations that sponsor Model on YouTube, together with the favored male grooming firm Manscaped and the well-known VPN web service ExpressVPN, didn’t reply to requests for remark. And one model, Black Forest Dietary supplements, stated it was reserving judgment.

The statements got here following YouTube’s announcement Tuesday that it was suspending Model’s channel from its monetization program, which suggests Model can not obtain revenue from advertisements served by YouTube on his movies. Beforehand, he was a YouTube Companion, which meant he acquired a lower of the revenue from advertisements that performed on his movies. 

Meta didn’t reply to a request for remark about internet hosting Model’s content material on their platforms, whereas TikTok declined to touch upon the document. Model has 4 million Instagram followers and virtually 6 million followers on Fb, each of that are Meta platforms. He additionally has 2.3 million followers on TikTok, though Model will not be part of TikTok’s creator program, which suggests he doesn’t earn a living from movies he posts on TikTok. 

Model can nonetheless earn a living from different sponsorships on his content material, which is on the market on a number of social media and podcast platforms. One in every of his sponsors, Black Forest Dietary supplements, says on its web site that its merchandise are for males and are supposed to “deliver again conventional masculinity” and assist customers develop into “true alpha males.” 

In a press release, the complement model’s CEO Antonio Colmenares stated the corporate was “ready for extra proof within the matter” earlier than altering its relationship with Model.

“[…] we imagine that somebody is harmless till confirmed responsible,” Colmenares wrote. “Moreover, we all know that Russell speaks out in opposition to Large Pharma, FDA, Media, and the Struggle in Ukraine. So he positively has some highly effective enemies.” 

Colmenares’ response displays Model’s personal statements in regards to the allegations — which he issued in a video the day earlier than the investigative report — and the conspiracy theories which have overtaken on-line dialogue about him. Model steered that the investigative report was a “coordinated media assault” with an “agenda” following Model’s efforts to “assault, critique, and undermine the information.” Highly effective figures together with Elon Musk and former Fox Information host Tucker Carlson have since made statements supporting the concept Model is harmless. 

Based on the Occasions and Channel 4, the joint investigative report was the results of years of reporting and interviews with lots of of sources. One lady interviewed stated Model raped her in his house, and supplied medical information from a rape disaster middle she visited later that day, the report stated. One other lady who’s now in her 30s advised The Occasions and Channel 4 that she was 16 (the age of consent within the U.Okay.) and Model was 30 after they had a relationship she stated included abuse and sexual assault. 

Following the publication of the report, Model’s administration company severed ties with him and stated it had been “horribly misled” by him. Model additionally postponed upcoming U.Okay. comedy exhibits, whereas the BBC has pulled a few of his exhibits from its on-line streaming service. Paramount+ additionally eliminated Model’s comedy present from its service.



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